+38%
Porboi - Modern E-Commerce Experience
A fully responsive commerce website designed for clear product discovery, smooth browsing, and a confident purchase path across devices.
Project overview
Porboi needed a faster storefront experience that could present products clearly and keep content updates manageable. Illume focused on responsive layouts, reusable components, and a browsing flow that reduced friction from catalog entry to checkout.
52%
Reduction in Page Load Time
31%
Decrease in Cart Abandonment
+46%
Increase in Average Session Duration
The opportunity
The storefront needed to feel simple for customers while still giving the business room to publish product stories, promotions, and seasonal updates.
Illume built the page structure around reusable commerce sections, fast image handling, and CMS-ready content patterns.
"
Illume gave us a cleaner buying journey and a structure our team can keep improving without waiting on every small code change.
Porboi Product Lead
Commerce partner
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